WHERE IS VIETNAM ON THE GLOBAL AI DEVELOPMENT MAP?

Enterprises will focus on perfecting their AI strategy in 2024. In 2023, the explosion of GenAI (generative AI) has surprised the whole world. Since then, there have been many debates, evaluations, and reflections for stakeholders to better understand the specific advantages and disadvantages of using AI as well as GenAI. 2024 will be the year for business leaders to decide whether to adopt AI – and if so, for what purpose.

This year, we will see many businesses building AI policy systems, frameworks, guidelines and governance. Reasons why small and medium-sized businesses should pay attention to this trend: Building a foundation now will bring many benefits later. Clear parameters need to be set for both adoption and limiting the risks of exposure to AI. This will ensure everyone in the business follows the policies and action plans set out.

Using assistive technology for customer care is an extremely rapidly growing field, accompanied by increasingly high consumer expectations. From AI chatbots to increasingly sophisticated data analytics on the purchase and delivery journey, 2024 will see a trend of companies focusing on strong customer experience to avoid competition from competitors. competitors, and at the same time increase customer loyalty.

From 2024 onwards, the above gap will become more apparent to consumers. Small and medium-sized enterprises can completely face the risk of loss if they do not expand their scale in this field.

Why small and medium-sized businesses should pay attention to this trend: Every SME should put customer experience at the heart of its growth and operations strategy. However, the level of investment in customer care technology to date is still uneven. While some businesses are pioneering with future-oriented strategies shaped by technology, others are cautious and concerned about this "leap" step.

Now, the power of real-time data is more widely known, especially as the adoption of GenAI continues to grow. One of the concerns about GenAI is that users are making important decisions based on old data. The development of "hyperscalers" – hyper-scale cloud service providers – could turn the tide and bring about a change in 2024.

Reasons why small and medium-sized businesses should pay attention to this trend: For small and medium-sized businesses, this trend leads to benefits in terms of increasing speed, accuracy and optimizing cost-effectiveness of solutions business, as well as providing – crucially – access to customer insights right at your fingertips. All of this helps improve the customer experience - and ultimately makes the business stronger.